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Tuesday, 17 March 2015

Increase Your Business Capital By Campaign Fundraising

For any campaign there are monetary requirement although the extent of the funds required might differ. Money can be said as the fuelto power the engine of any campaign. Inspite of knowing how important role does money play, people disregard collecting the fund as the most hated part of launching the campaign and often show reluctance to be in the finance committee. To put it straight forward, the stronger fund raising will be, the more likely is the campaign in setting the benchmark. This is because with the enough fund in the table, extensive advertisement can be carried out so that the idea or the values of the organization can be pitched to the greater number which some way or the other gather more support for te campaign. So, it is very important for the professional fundraiser to make their volunteers and clients overcome the fear of fundraising. There are various methods of fundraising. Some organization prefer to write the proposal and visit the different organizations and pitching the ideas about the campaign as a part of their fundraising plan.Some other pitch their idea through social media. 


Nowadays, crowdfunding has outweighed all other ‘traditional’ method in being one of the most effective way of fundraising. Below is the story of the successful campaign fundraising through crowdfunding. The data below is based on the media outlet of the guardian which shows top 20 projects having most significant launched on platform of the Kickstarter- the crowdfunding site.
Musician named Amanda Palmer is found to raise 1.2 million USD from almost 25000 backers in 2012 to make an art book and new album .Raising US$1,226,811 from almost 5000 backers in 2014 for mini museum project,  HansFexshowed how ransom sum of money can be collected if it is done in the right way. The venture named  "Coolest" cooler, which featured waterproof Bluetooth speakers, a blender and LED light,was succeeded in raising  total of 13,285,226 USD from ALMOST 63,000 backers The cooler features a blender, waterproof Bluetooth speakers and an LED light. Freddie Wong’s company Rocket jump raised 808000 USD from 10,613 backers to make second series of Video Game High School , a series which is web based. Rob Thomas who is writer by profession managed to raise 5.7 million USD from almost 91,600 backers in 2013 to develop feature film of the TV series Veronica Mars. Performance artist by occupation, MarinaAbramovic managed 661,000USD fromalmost 4,800 backers in 2013Writer, director and actor Zach Braffcollected US$3.1 million from almost 46,500 backers in 2013 to develop feature film named “Wish I Was Here,” which was premiered in film festival of Sundance .So, the crowdfunding can be used for launching the campaign when it comes to generate the fund.

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