For any campaign there are monetary requirement although
the extent of the funds required might differ. Money can be said as the fuelto
power the engine of any campaign. Inspite of knowing how important role does
money play, people disregard collecting the fund as the most hated part of
launching the campaign and often show reluctance to be in the finance committee.
To put it straight forward, the stronger fund raising will be, the more likely
is the campaign in setting the benchmark. This is because with the enough fund
in the table, extensive advertisement can be carried out so that the idea or
the values of the organization can be pitched to the greater number which some
way or the other gather more support for te campaign. So, it is very important
for the professional fundraiser to make their volunteers and clients overcome
the fear of fundraising. There are various methods of fundraising. Some
organization prefer to write the proposal and visit the different organizations
and pitching the ideas about the campaign as a part of their fundraising
plan.Some other pitch their idea through social media.
Nowadays, crowdfunding
has outweighed all other ‘traditional’ method in being one of the most
effective way of fundraising. Below is the story of the successful campaign fundraising through crowdfunding. The data below is based on the media outlet of
the guardian which shows top 20 projects having most significant launched on
platform of the Kickstarter- the crowdfunding site.
Musician named Amanda Palmer is found to raise 1.2
million USD from almost 25000 backers in 2012 to make an art book and new album
.Raising US$1,226,811 from almost 5000 backers in 2014 for mini museum
project, HansFexshowed how ransom sum of
money can be collected if it is done in the right way. The venture named "Coolest" cooler, which featured
waterproof Bluetooth speakers, a blender and LED light,was succeeded in raising
total of 13,285,226 USD from ALMOST
63,000 backers The cooler features a blender, waterproof Bluetooth speakers and
an LED light. Freddie Wong’s company Rocket jump raised 808000 USD from 10,613
backers to make second series of Video Game High School , a series which is web
based. Rob Thomas who is writer by profession managed to raise 5.7 million USD
from almost 91,600 backers in 2013 to develop feature film of the TV series
Veronica Mars. Performance artist by occupation, MarinaAbramovic managed 661,000USD
fromalmost 4,800 backers in 2013Writer, director and actor Zach Braffcollected
US$3.1 million from almost 46,500 backers in 2013 to develop feature film named
“Wish I Was Here,” which was premiered in film festival of Sundance .So, the
crowdfunding can be used for launching the campaign when it comes to generate
the fund.
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